From September 3 to 5, 2025, the Asia Fruit Logistica (AFL) — Asia's leading trade show for the fruit and vegetable industry — was successfully held at the Hong Kong AsiaWorldExpo. Detan Mushroom, a leading enterprise in China’s mushroom industry, made a remarkable appearance with the theme “Fresh Globally, Meet the Mushroom.” Through forward-thinking product planning and systematic exhibition design, Detan became one of the highlights of the event, attracting significant attention from international buyers and industry experts.
For this exhibition, Detan adopted a structured and focused product display strategy for the first time. Key product lines, including fresh king oyster, white shimeji and brown shimeji mushrooms, were presented in a scenario based and modular manner. This approach not only enhanced visual impact but also strengthened product recognition and the brand’s professional image. Many visitors and clients noted that Detan’s booth was clear, well-organized, and impressive, further reinforcing its premium positioning in the international market.
Detan Mushroom consistently adheres to the industry-leading “ONETOUCH” standard, ensuring that mushrooms are handled only once from harvesting to packaging, thereby maximizing freshness and cleanliness. Supported by rapid pre-cooling, high-breathability film packaging, and end-to-end cold chain logistics, Detan has successfully elevated the quality of Chinese mushrooms to international standards. During the exhibition, the team held in-depth discussions with clients from Asia, Europe, the Middle East, and other regions, reaching several preliminary agreements on supply chain cooperation and market expansion.
Mr. Wang Kesong, founder of Detan Mushroom, stated: “This year, we placed greater emphasis on systematic pre-event planning and on site presentation. By clarifying product priorities and optimizing display methods, we not only enhanced brand appeal but also strengthened our clients’ confidence in our professional capabilities. Detan’s mission remains to provide more people with better and safer Chinese mushrooms.”
As the most important fruit and vegetable trade show in Asia, Hong Kong AFL provided Detan Mushroom with an efficient platform to connect with the global market. Through this exhibition, Detan further strengthened its brand influence and laid a solid foundation for deeper expansion into Asian and global markets.
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