Chinese mushrooms "enter" the European market

Chinese mushrooms shine at FRUIT LOGISTICA 2025

FRUIT LOGISTICA 2025, held in Berlin, Germany, from February 7, 2025, concluded successfully. This global event attracted industry representatives worldwide to discuss trends and showcase innovations. Notably, Chinese exhibitors expanded their presence by one-third compared to last year, with their influence on the rise. Among them, Detan Mushrooms, a leading Chinese enterprise, stood out as a highlight in the mushroom sector, drawing significant attention from international trade partners.

China: The world's top mushroom producer and exporter

China holds the title of the world's largest mushroom producer and exporter. Mushroom cultivation has become the fifth largest agricultural sector, following grains, vegetables, fruits, and oils. Globally, China accounts for over 70% of the total mushroom trade volume. "Europe is a crucial consumer market for mushrooms. Countries like Germany, France, and Italy frequently use mushrooms in traditional dishes, including Chinese varieties such as morels, termite mushrooms, and enoki mushrooms," said Wang Kesong, founder of Detan Mushrooms. With 21 years of continuous exports to Europe, Chinese mushrooms have clearly won the affection of European consumers.

Detian Mushrooms: A 21-year journey in Europe

Founded in 2004, Detan Mushrooms has specialized in global mushroom trade for 21 years. It has supplied stable, high-quality mushrooms to over 1,000 enterprises worldwide, exporting 2-3 40-foot containers of fresh mushrooms daily on average. Its 21-year overseas journey epitomizes how Chinese mushrooms have penetrated international markets. The company even led journalists from over 10 countries to collect black truffles in remote mountains, showcasing the quality and uniqueness of Chinese mushrooms.

Government support boosts mushroom exports

In 2017, China's central government listed the edible mushroom industry as one of the "advantageous and characteristic industries" in its No. 1 Central Document. To meet the growing market demand, the government guided adjustments to mushroom product structures, supported diversified agricultural markets, and improved export management systems while strictly controlling product quality. This strong support has been pivotal in expanding China's mushroom export scale and enhancing its global competitiveness.

Quality and innovation: Keys to European market success

Chinese mushroom enterprises have built high-quality industrial chains comparable to European local ones. Detan Mushrooms, for instance, has obtained certifications meeting EU import standards, such as organic certification, CE certification, and GLOBALG.A.P. certification. It also pioneered the ONE-TOUCH standard, ensuring mushrooms are only touched once from picking to packaging, guaranteeing freshness and cleanliness. "Less contact means better mushrooms. We aim not just to enter the European market but to thrive in it, relying on quality," emphasized Wang Kesong.

From raw material export to brand building

Chinese mushrooms have shifted from mere "raw material exports" to "brand exports." Detan Mushrooms' products are now available in the Netherlands, Germany, France, Switzerland, Spain, the United States, Canada, Israel, South Africa, and more, with long-term stable partnerships with numerous food enterprises. This transition reflects the upgrading of China's mushroom industry and its growing global recognition.

Future prospects for Chinese mushrooms in Europe

As European demand for mushroom varieties continues to rise, Chinese mushroom enterprises must keep innovating and adapting to cultural integration in diets. By maintaining high quality, enhancing brand influence, and understanding local consumer preferences, they can achieve steady growth in the dynamic international market. The future looks promising for Chinese mushrooms to solidify their position and expand their footprint in Europe and beyond.